Character Central

Character Central is your center for everything Hershey's®, from Character to Brand merchandise. Located in the Founder's Way region, this store is the perfect place to stop for souvenirs on your way out of the Park!

Hersheypark Is Now Cashless! All major debit and credit cards, Hersheypark gift cards, Apple Pay, Samsung Pay, and Google Pay will be accepted. For games, guests will need to purchase a separate Gaming Card, which can be loaded via cashless payment at our in-park Gaming Card Kiosks.